Sales/ Marketing, Getting Market Feedback

IDEA for Intern: Use SIC codes to find new customers using your library card sitting at your desk. 0 (0)

A- A- A+ Hire an intern to lookup your current customer SIC codes in order to find other potential customers within the same group. Use the free search capabilities available at your public library and lookup other companies in this class within your sales regions, metro cities, states mileage range or country wide.  Use the …

IDEA for Intern: Use SIC codes to find new customers using your library card sitting at your desk. 0 (0) Read More »

IDEA: Ask customers what is wrong so you can fix it, make them happy so they will buy more. 0 (0)

A- A- A+ If you can get your customers to complain, you still have a chance to keep them! Encourage them to discuss their purchase with your company and what they do not like or not pleased with.  Leave comment cards in their packaging and on large purchases, the salesman needs to make a followup …

IDEA: Ask customers what is wrong so you can fix it, make them happy so they will buy more. 0 (0) Read More »

IDEA: Call customers after sales: ask for feedback, provide answers/solutions; sell more after the sale. 0 (0)

A- A- A+ Make it easy for your customers to complain or give you compliments, ask about installation or proper use of the products they bought.  For certain types of products, you need to follow up with a telephone call to ensure the customer is satisfied with his purchase.  Does he have questions? Is there …

IDEA: Call customers after sales: ask for feedback, provide answers/solutions; sell more after the sale. 0 (0) Read More »

IDEA: Give customers 800 numbers for filing complaints. Some prefer to talk to a ‘live’ person. 0 (0)

A- A- A+ Make it easy for your customers to complain or give you compliments— easy to reach 800 numbers. Many customers do not want to go on the internet.  They want to hear a voice that will solve their problem or hear the issue that bothers them about your product. You guaranteed their satisfaction …

IDEA: Give customers 800 numbers for filing complaints. Some prefer to talk to a ‘live’ person. 0 (0) Read More »

IDEA: Pay your customers for great suggestions. They will help lengthen your product’s life. 0 (0)

A- A- A+ Make it easy for your customers to complain or give you compliments. You want the customer to tell you what they want to buy.  Encourage them to talk.  Run contests, ask customers for feedback and good suggestions and reward the best ideas with money, coupons, free merchandise, etc. Pay your customers for …

IDEA: Pay your customers for great suggestions. They will help lengthen your product’s life. 0 (0) Read More »

IDEA: Late or short payors may be revealing other company problems; collect pastdues cautiously. 0 (0)

A- A- A+ Make sure to find out why customers do not pay on time and approach late payors cautiously.  Call them courteously when they have not paid on time or when they shortpay an invoice.  Do not always assume they are just short on funds. They may be disappointed with your company’s goods or …

IDEA: Late or short payors may be revealing other company problems; collect pastdues cautiously. 0 (0) Read More »

IDEA: Hire a 3rd party to check on your company’s service personnel. Protect your reputation. 0 (0)

A- A- A+ Hire a company or a consultant to follow up on your service provided to your customers by your service representatives. Instruct them to randomly call customers immediately after the service was provided to ensure that the customer was completely satisfied.  Make sure to ask them if anything needs to be improved in …

IDEA: Hire a 3rd party to check on your company’s service personnel. Protect your reputation. 0 (0) Read More »

IDEA: Offer a ‘fast’ delivery price and a ‘slow’ delivery price. Smooth out your work schedule and satisfy customers. 0 (0)

A- A- A+ Offer your customers quick delivery and charge them an excess amount for it. For all of those customers who plan ahead and would prefer a cheaper freight costs, come up with a slow delivery rate.  This rate will be cheaper and will help to smooth out your trucking delivery schedule (cutting overtime) …

IDEA: Offer a ‘fast’ delivery price and a ‘slow’ delivery price. Smooth out your work schedule and satisfy customers. 0 (0) Read More »

IDEA: Ask distributors what the market wants and does not want: they hear all about it daily. 0 (0)

A- A- A+ Ask distributors about customer feedback. What is selling? What is not selling? What is too expensive? What do customers want? What do they not want? Distributors know what is missing in the market. They are asked by store owners for cheese popcorn, smokeless mint e-cigarettes, baby diapers and a list of other …

IDEA: Ask distributors what the market wants and does not want: they hear all about it daily. 0 (0) Read More »

IDEA: Distributors know what is wrong with your products …. ask them regularly for feedback, good or bad. 0 (0)

A- A- A+ Distributors watch your products fly off the shelf or languish and die. Speak to them and find out what is wrong with your product. They know. They are told every day. Customers bluntly tell them in the stores which products they want and which they do not. They will tell them about …

IDEA: Distributors know what is wrong with your products …. ask them regularly for feedback, good or bad. 0 (0) Read More »

IDEA: Ask everyone, “What is the one thing you would change about our product?” 0 (0)

A- A- A+ Ask your customers questions regularly about your product or service. You have to in order to try to lengthen your product’s market life.  You must change it and improve it as much as you can until one day you are forced to develop another product (which is costly and risks company capital …

IDEA: Ask everyone, “What is the one thing you would change about our product?” 0 (0) Read More »

IDEA: Ask your sales personnel about opportunities. What do customers want you do not offer now? 0 (0)

A- A- A+ Your sales personnel only sell what you offer. They are asked constantly about other goods and services that they must decline. They actually may be giving referrals to their clients on a regular basis for other goods and services your firm does not supply simply to maintain good relationships. Ask your salespeople …

IDEA: Ask your sales personnel about opportunities. What do customers want you do not offer now? 0 (0) Read More »

IDEA: Put likable people in front of customers. They satisfy customers, are trustworthy and are rare. 0 (0)

A- A- A+ When you find likable, personable and hardworking employees, put them in front of your customers. Likable people are difficult to find. Many employees are not sociable enough to handle customer complaints and do not willingly invite comments. You want your customer service personnel and salespeople to be likable and easy to deal …

IDEA: Put likable people in front of customers. They satisfy customers, are trustworthy and are rare. 0 (0) Read More »

IDEA: What angered your customer enough to debit your account and short-pay you? Find out ASAP. 0 (0)

A- A- A+ When customers are billed by your firm, sometimes they will bill you back for a variety of reasons through debt memos.  Take note of these and find out immediately what caused the buyer to tell their AP department to bill you back (debit your account, reduce their liability to you): The debit …

IDEA: What angered your customer enough to debit your account and short-pay you? Find out ASAP. 0 (0) Read More »

IDEA: Give your product to an art school and award the best submitted design ideas. 0 (0)

A- A- A+ Approach a local art school and offer to reward the best design ideas submitted by its art students. Take all suggestions during this limited contest for unique appearance, sleek design, new product exterior finish, color change or combination, texture or material suggestions or some other new idea. Award students cash prizes, gift …

IDEA: Give your product to an art school and award the best submitted design ideas. 0 (0) Read More »

IDEA: Run an engineering school design contest for your products. Feature/award best ideas. 0 (0)

A- A- A+ Approach a local engineering school and offer to reward the best design ideas submitted by its engineering students. Take all suggestions during this limited contest for appearance improvement, cost reductions, improved design or some other new idea. Award students cash prizes, gift cards or maybe donations towards their tuition bill. Use the …

IDEA: Run an engineering school design contest for your products. Feature/award best ideas. 0 (0) Read More »

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