IDEA: Compare net sales of your top ten customers over the last 10 years. What did you do right and what did you do wrong?

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Line up the total net sales of your top ten customers over the past five to ten years. Who rose and who dropped or disappeared? Explain the variation from each. What did you do right with the one that rose 50% versus the one that either dropped out or dropped substantially in dollars? Your sales personnel who feel cheated because of lost sales most likely will be able to tell you what you did wrong to cut them out of a bonus check.

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