IDEA: Pay sales staff members higher %s when they raise their overall profit margin %.

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Try increasing the payout when a sales representative increases their overall weighted profit margin percentage. Even if products are commodities and prices are driven by the market, you want him to watch the mix of sales and to see what he can do to change that mix to the favor of the company.   Add an added bonus to the payout pot for this deliberate profit margin improvement. This improved performance enhances your company’s return on investment and will be looked at favorably by banks and finance sources which will ultimately drive down borrowing and banking costs.

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