After shipping your product to a customer, have someone in sales/marketing call the buyer or customer and ask how everything went. The telephone call does not have to be long but simply a reminder that our company wants to ensure the customer is happy and satisfied with the purchase. Ask if there were any problems and ask what the company can do to improve the customer’s buying experience. The customer will be shocked and appreciate the follow-up.
Ask your customers one or more of these questions.
What can our company …?
1. Improve on?
2. Do differently?
3. Do faster?
4. Do more politely?
5. Ship more quickly?
6. Ship more safely?
7. Package differently?
8. Package more safely and securely?
9. Feature or explain more clearly?
10. Advertise more understandably?
11. Detail steps more clearly?
12. Call back or returns calls more quickly?
13. Help more completely?
The customer will be astounded you called. Once he is allowed to vent for anything that he was perturbed by, he is now much more likely to return to your company simply because you took five minutes to listen to him. He will appreciate your attention whether he says so or not. You want him to come back, so treat him well. Do not disappear after the sale.