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Your company has a fleet of trucks and automobiles or just a couple of vans traveling thousands of miles annually in front of tens of thousands of cars. Regardless of the fleet size, your firm cannot afford not to freely advertise on company vehicles.
Put your logo, phone number and list what you do. Use the company logo and list four or five things that your company sells and have them printed on these magnetic vehicle signs normally adhered to the driver and passenger car or truck doors. Put an 800 number and a website if space allows on the vehicle.
Put photos of your product or service on your vehicles. Enlarge the telephone number so it is easy for the passing car driver to jot it down. Make sure if you buy magnetic signs, that they tell the reader what your company sells and how to contact someone to make a purchase. Show appealing pictures of what your firm provides to make it easy for the reader to understand what you do.
Does this sound tacky or distasteful for your business? It may not be applicable to your situation but think about this first. Your vehicles are all over the metro area every day passing, thousands of cars. You should think about this example and the missed advertising opportunity your trucks just missed on the road today.
How many vehicles do your drivers pass annually? Example: A company has five vehicles. Each vehicle most likely passes 1,000 cars a day. This is over 300,000 per year per car and 1,500,000 per year for the fleet. When the cars and trucks are not being driven, they are sitting somewhere being noticed in parking lots and neighborhoods. After the cost of the sign, the advertising is free as long as the firm has vehicles.
This is cheap effective advertising and costs very little to start. How can you not afford to buy some $80-$100 magnetic signs? In fact, buy more than one per vehicle and have them changed out for specials. Make sure to give proper instructions to your company personnel on adhering of these signs to the side of the vehicle doors. You also might ask the receptionist when new customers call in how the customer heard about your firm. This should be done regardless to justify or not justify various advertising expense.
