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Most consumers are leery of buying, because initially they do not know the questions to ask about the purchase or how to the process transpires. For example, a person buying a first smartphone has no idea about what product options are on the market or anything about differences in pricing. Someone providing a list of the most popular options and prices would be invaluable to that first-time buyer. Here are a few examples to describe how your company might approach potential customers for various companies of different backgrounds.

Examples of providing free information helping your market:

• List the steps in buying manufacturing services. Describe the type of sample product to submit, blueprints, material specifications, time period for manufacturing, quality control checks involved and possible tooling costs, or pricing with guaranteed volume pricing.
• List the steps for a weight reduction program. Describe the types of food, exercise regimen, changes in the program over the first week, second week, second quarter, progress expected after ten weeks, etc.   List supplements involved and doctors’ visits recommended.  Assemble this is in an easy to read handout
• List what lawn care services you will provide on an annual basis. Discuss what steps will be taken to care for the customer’s particular grass type for feeding, aerating the soil and for winter preparation.  Discuss the pruning measures you will take for various trees and shrubs for the customer’s yard.  You might have an individual handout for rose bushes if that is appropriate or one on the care for broad grass or one specific to magnolia trees. When you hand the customer these detailed plans meeting his yard’s requirements, he will not question your capability nor will he question why you may be slightly higher than the competitor, that can never be reached when you want.
• List the tax preparation steps you will take in order to minimize the client’s tax bill. You will send notices to him prior to the end of the 3^rd quarter to make an estimate if he is short on what ha been paid and what he can do to make up the difference.  You will contact him before yearend to give him a checklist of things he needs to consider paying prior to the new year while he can still affect his tax bill.

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