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Write a concise resume of your company.  Keep it to one page to force yourself to be concise and informative. Include the following items and edit it ten times if necessary to improve its message in explaining to readers what you do or what your firm offers. If you keep it brief, far more people will notice and read it.

Items to include on your company resume:

• Company name
• Company logo
• Company address (if 150 locations, list your headquarters and refer to further website listings and location lists by cities, counties, states and countries).
• Brief history (i.e. Founded 1955, machine shop, one owner, discuss growth in a few words; i.e. first plating shop, first to manufacture all plastic boat hulls, first donut shop to pass one million dozen). Think hard what unique accomplishments will get the readers’ attention.
• List capabilities, processes, product lines sold (top ten or twenty in bullet form).
• Telephone number (800 toll-free number), fax number. Include an afterhours number or emergency help number if appropriate.
• Website address.
• Unique features (i.e. over 200 machines, over 10 mainline brand names, 15 different shoe lines, over 200 dress styles, 35 paint color selection).

Methods to cheaply but effectively distribute multiple copies of your one page company resume:

• Sales people: Have all your sales people carry these as an easy one page answer to the constant question, “What does your company do?”
• Website: Feature your one page company resume on your website as a printable quick description for interested potential customers.
• Emails: Create a link to your website with this one page resume and insert the link under the return name and title of all your employees’ emails that go to outside vendors and customers. Make sure to have all your non-sales employees participate in the selling of your company’s goods and services.  Encourage everyone to be a conscious sales person for the place where they earn a living. It will create enthusiasm which never hurts.
• Invoice inserts: Include a copy of this one page resume with every company invoice mailed to your customers. It goes free of charge and may possibly gain your firm more business.
• Check inserts: Include a copy of this resume in every accounts payable check mailed to customers. In order to get these to a buyer, seal it shut with a sticker requesting, “Please forward this to your buyers or purchasing department.”
• Lobby handouts: Include copies in your front lobby for handouts to all visitors.
• Vendor solicitations: Have your purchasing buyers and agents forward these one page attachments to their vendors. Have your agents teach your vendors about what your firm does, and help turn vendors refer or bet yet, turn vendors into customers.
• Visitor handouts: Have your receptionist offer the one page summary to each visitor and solicitor that shows up in your main office.
• Remote facilities: Make sure all of your branches, warehouses, offices, divisions and any other remote facilities makes this available as handouts to vendors, customers and visitors.
• 24 Hour Handouts: Keep copies in a protected box that is available free any time to the public after hours attached to a place near your front door.
• Truck driver advertising: Give a stack of these to your company delivery drivers to retain in the cab to hand out when anyone asks, “What does your firm do?”   Print on your all of your vehicles to “Ask our driver for company information.”
• Professional handouts/connections: Give copies to your CPA firm, law firm, financing lender or any other professional organization with which you do business regularly. Ask them to distribute copies to clients and ask them to help you teach the market what your firm does and what it has to offer.

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