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Do more than you promise; surprise and delight the customer. Deliver early, handle registration forms for the customer, make installation easy, give customers free valuable advice.
Some examples of doing more than expected include:
- Send a list to your client of what he can do to save taxes before yearend,
- Include understandable written instructions with your product
- Give new customers a 800 toll free phone number to ask questions about installation
- Send email suggestions about flu shot reminders, medical check up times, when to refill a prescription or suggested lists of items to eat on restricted diets,
- Reminders about getting your car tuned up, 5.) time to check your AC system and heat pump or
- Pet shots, vaccination reminders
- Hair appointments
- Garden centers remind you when to plant flowers, vegetable seeds, when to fertilize
- Automotive shops tell you time for tuneups, or specials are featured,
- Automotive dealerships offer special pricing for repeat customers, throw in free oil changes for a year
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