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Websites when designed correctly can grow a company very quickly.  If there are problems with the design, it will drive customers away who expected more when they visited the site.  You need to find out what is wrong with your website and start today.  Do you like it? Is it easy to search? If it failed, what happened?  Did you decide not to buy because of the website design?  Was it easy to navigate? Was it easy to find customer service?  Did the toll free number work?  Was the toll free number hard to find? What was wrong with the search function? Was the website boring? What was missing in your opinion? Did you find the items for sale interesting? What was the reason you did not buy from the website? Were the instructions easy to follow? What is the number reason you did not like the website enough not to go back?  Were prices in line with what you would expect to pay?  If not, were prices too high or average?   Ask these and more questions from as many people/ customers /focus groups as possible.   Make the changes necessary or take the website down so you do not hurt your reputation.

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