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Check your internal sales and customer support organization to ensure they answer customer questions or requests quickly. If asked, “How quickly?”, answer “As quick as our competitors or…… better!”. Make certain the receptionist pays attention to the call, follows it through and offers to take a number for a call back if there is no immediate answer for an impatient customer Ensure your inside sales personnel are taking phone calls, answering email questions and providing quick support within a reasonable turnaround time for product problem calls and requests. Focus on standardizing this training and customer approach throughout your organization. With competitors who also focus on satisfying customers, your organization and its employees cannot afford not to do the same in the competitive marketplace.
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IDEA: Ensure customer inquiries are answered or acknowledged quickly. Standardize your training.
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