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Buy a $20 ink pad and stamp and advertise cheaply every day. Use this cheap office product to boldly announce new things for your current and potential customers. Stamp all of your outgoing mail (scanned emails as well) with an important message you want help to grow sales, tell your customers or interest potential buyers. Stamp all outgoing mail including invoices (notifying current customers), accounts payable payments (notifying vendors) and mark preprinted advertising materials (notifying potential customers who may not know your new capabilities).
Here are a few ideas you may consider for making announcements you want your customers to know. Alter these ideas to fit your own company’s needs.
Potential stamp pads to announce your company specials:
- New products or services (We Do Lawns And Sprinklers!, Double Fudge Chocolate Coming!, Low Cost Pool Maintenance Plans Available!, We Clean Your Bricks While You Work!, Free Car Drop Off Services!, Ask About Free Breadsticks!, Tune-Up While You Wait!)
- New product features (free luggage rack with car purchase, five years of free oil changes on any car purchases made during January, etc.)
- Our warranty programs extended from one year to two years with purchase of any new car currently on our lot.
- New product colors, features or size options (buy stamp pad ink featuring the color being announced).
- Announce new store hours or customer service switchboard hours.
- New website upgrade (make sure your website address is part of the stamp or printed on your envelopes).
- New store locations (Announcing our new store in Livingston).
- Something free given with minimum purchase amount (feature FREE in large letters and the call to action).
- Ask a question (answered when they call your 800 number).
- Announce a contest and the dollars awarded (contest featuring best photo using your product, random selection every 30 days).
- Announce your anniversary date (our 50th year).
- Announce a new salesperson (give their name and how to contact them to place an order).
- Announce hiring programs for machinists.
- Announce free freight on orders over a dollar threshold.
- Announce tax free weekends.
- Announce 24 hour delivery.
- Announce one day turnaround on any order over $100
- Tell customers what they did not know about your capabilities.
