Add a recording for customers to call and hear what is on sale this week at your company. Add this option to the main recording on your company telephone. Make sure everyone answering the telephone and all in sales know the new recording or this week’s featured special. Also consider adding this to the end of the recording to add interest to this SPECIALS menu option. Add a different discount code to the recording each week which the customer then tells your company’s order taker which yields the customer a special discount on checkout.