IDEA: Advertise free: attach short sales video links on the bottom of all your employees’ outgoing company emails.
Advertise freely using the hundreds or thousands of employee emails sent every day to vendors, customers and potential customers. Create a short but easy to activate link highlighted directly under your employees’ signatures on their outgoing emails every day. Feature the link under the signature line and make it easy to click and start in order to advertise products, benefits offered, new styles and colors available, new stores opening, weekly sales specials and other ideas and advertising specials you want to convey to interested customers. IMPORTANT: Change out these video links weekly, every two weeks or often so that the intended recipients look forward to the new announcements they receive. You want to train them to begin to search for the new message your employees have sent to them. You also want your recipients to forward these emails to others for the interest and to further advertise for you at no cost (word of mouth or in this case, word by video).
Suggestions and ideas to feature in your changing emailed video links:
- All the benefits of a new product or service,
- All of the new colors and popular styles of a known popular product quickly shown on a ten to twenty second video,
- Demonstrate uses for your product in several 2 or 3 second action clips showing customers using your product,
- Feature a new store that is opening in the area,
- Items you can put in layaway at the company’s stores,
- Items that are on sale this week,
- Added savings for total purchases over a dollar threshold (you choose the dollar cutoff and discount amount),
- Free products when you buy certain items,
- Free shipping this week on purchases over $50 (you choose the dollar cutoff),
- Free shirt with the purchase of pants and belt,
- Free tie with shirt,
- Free one month of dog food with a pet adoption,
- Demonstrate how a complicated product works,
- Offer free installation on purchases during this month with a product purchase,
- The video gives the viewer a code to present to the cashier to get an extra 10% off the purchase price,
- Free grilled chicken with $50 worth of groceries,
- Free patio grill with the installation of a paved stone deck.