IDEA: Ask your sales personnel about opportunities. What do customers want you do not offer now?

Your sales personnel only sell what you offer. They are asked constantly about other goods and services that they must decline. They actually may be giving referrals to their clients on a regular basis for other goods and services your firm does not supply simply to maintain good relationships. Ask your salespeople what your company does not sell now but should be.  Is it a frequent occurrence and is it worth it to enter that market? Ask what they hear or see out in the market place on a regular basis?  Find out, ask questions and encourage this feedback if you are not getting it now.  If your salespeople have no idea what you should sell, you need to improve your sales force.