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Once you have created a one page summary (resume) for your company describing your products and services, hand these out continuously to every visitor through your facilities’ doors via your receptionist, through inside and outside sales personnel, through all your truck drivers who deliver your products to current and new customers, through your vendors who may not know all of the products you offer and through the mail in response to website visitors or from calls on the telephone to your sales staff.  Most recipients will at least glance at your one page at least once and see your capabilities fairly quickly.  You might consider including in your product shipments, checks to vendors and occasionally include it with your employees’ paycheck stubs. You have no idea who will get to see this information about your company.

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