IDEA: Get visitors to submit ideas. Let them win $ if their ideas are found best in your suggestion box.

Tell your visitors while they are waiting to submit their ideas how to improve the company products and services and enter the company suggestion contest.  Ask them to describe a better color they would buy, better style, different finish and additional features not offered on the current models.  Make it easy to enter and offer gift cards to enable the visitors to remain anonymous but still enter the contest with their great ideas.  They can win without ever being disclosed.  Your firm should not care where great ideas come from, just so long as they continue coming to you.