IDEA: Give customers 800 numbers for filing complaints. Some prefer to talk to a ‘live’ person.

Make it easy for your customers to complain or give you compliments— easy to reach 800 numbers. Many customers do not want to go on the internet.  They want to hear a voice that will solve their problem or hear the issue that bothers them about your product. You guaranteed their satisfaction so spend the time and money in taking their calls and making them happy so they return and they tell their friends about your reputation.