IDEA: Give customers / key vendors direct telephone lines so they can reach ‘live’ personnel with their questions/orders..
When starting business with a new client or customer, give them direct numbers for their assigned sales person and the designated inside sales staff so customers do not have to go through a receptionist and wait on line what seems like forever. Give vendors direct numbers for the AP staff that cut their checks on a weekly basis. Give direct and possibly the cell phone number for your dispatcher who hired the trucking firms to haul loads across multiple states to customer locations.