IDEA: Give your product to an engineering school and award the best design or functional improvement ideas.

Approach a local engineering school and offer to reward the best design ideas submitted by its engineering students. Take all suggestions during this limited contest for appearance improvement, cost reductions, improved design or some other new idea. Award students cash prizes, gift cards or maybe donations towards their tuition bill. The program will yield great publicity and also may yield some unique ideas not thought by your engineering department. Make it an annual event and draw interest in your product’s improvement.