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The easiest marketing survey to do sometimes is to see if your own employees would buy your product or service if appropriate. You may need to have a 3rd party ask this confidentially because you, the manager, may skew the answers.
Questions you can ask to see if your employees buy the company’s products. If not, why?
- When you see our company product in (stores, showrooms, warehouse discount centers), do you automatically think you would buy this product or do you immediately regard it as not something you would purchase for yourself?
- If you know you would not buy our company product, what is your main reason?
- If you do not buy it, do you know others that do? Do they say why they like it to you?
- What is your specific problem or personal complaint with the product?
- Is the cost of the company product prohibitive for you as a buyer?
- What is the first thing that comes to mind when I ask you what is wrong, bothersome or irritating about our product?
- What is the main reason you do not buy the product?
- If you do not buy our product, what would need to change for you to buy it? i.e. color, finish, packaging, container, lacking utensils, lacking enhancement parts, too big, too small, too awkward to use, does not fit in the house, etc. Your answers are confidential; we want to investigate what can be changed about our product that will allow us to sell more to all buyers.
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