GPI 179 – Does each employee know your firm’s mission statement, or is it even relevant?

Questions about your company mission (if you have one and if it matters?):

• What is your mission statement and does it make sense or not?
• Does every employee know the company’s mission statement?
• Is it easy to spot on the wall or on the front of your literature?
• Is it easy to understand and does it directly relate to your business?
• Does it resonate with the employees or has it lost its meaning?
• Does it stand for something they can relate to in their jobs?
• Can your employees affect that chosen mission statement by how well they do their job?
• How is it integrated into their job description and are they rewarded for following its goals and objectives?
• Is it written to improve the bottom line of the company or to follow some ideal from a guy long dead or now gone and forgotten?
• What is the reasoning behind the statement, or perhaps there is a history behind its creation that no one knows because that history of the mission statement is not published?
• Does the mission statement show up on packaging, the website, brochures, etc.?
• Is it relevant?  If it is not, drop it or have a contest and change it to what people like, and relate to, since the old one is meaningless and misunderstood.