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Show your array of various products or services on a slideshow or video in the lobby all of the time you are open for business. Make it extremely easy to understand what you do for every visitor. Visual presentation of your capabilities becomes ingrained in the visitor’s mind, which is what you want. These images also teach existing customers all of the other things you are able to do which may increase their current sales level. Show everyone what you can do.
Examples:
- Construction; feature pictures of the empty lot, pouring the slab, erecting the frame, placing bricks, installing windows, etc. (each five seconds).
- Baking: measuring flour, rolling dough, cutting patterns, placing in ovens, steaming from the oven.
- Clothing manufacturing: selecting material, cutting patterns, sewing, fitting, adjusting, adding buttons, zippers, etc.
- Book manufacturing: roll paper into the printing press, running continuous sheets, assembling the 16 page signatures, sewing the binding, gluing the cover.
- Tax services; show example checklists of tax deductible items the client needs to review in order to maximize the tax savings well in advance of the tax deadlines.
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