GPI 270 – In your facilities, display ‘related’ useful info and specials your customers want to see all the time.

Display interesting information to get your customers’ attention. For example, show stock market results, sports scores, and oil and gas prices, the Dow Jones or the S&P 500 Indexes up on your company wall. Pick what you feel is relevant or of importance to your customer base and light it up so your customers will appreciate it.

Decide what to show post it up for your visitors. Post this helpful information inside your lobby, in the office hallway or even up on the top of your buildings. Do this every day and keep it current and available and those potential customers will begin to come regularly by your establishment. They will begin to look for your information and come to expect it on a regular basis.

What is relevant to your customer base? You must decide what information you can choose that will appeal or what is relevant to those people you want to become customers. What do they want and how can you give it to them? It may be something as simple as the time, date, day of the week or the current temperature.

Pick something that supports the image you want of your company. You will have to think awhile to choose the right data that supports your marketing and also the overall image your sales staff tries to paint of your company and the enjoyment the public receives from buying its product offerings. Here are some examples to display of useful information that might provoke a great idea for your own company.

Examples of posting unique information of interest for your customer base:

Oil and Gas Prices: You could be a Houston restaurant that caters to a lot of energy people who understand the fall and rise of oil price/barrel and natural gas price/MMbtu. Having these two prices fed onto an electric sign live 24/7 either on the outside of the building, front lobby, main conference room or even in the main dining room where everyone enters your company would most likely be appreciated, closely watched, be unique and turn the sign into a landmark for your firm. If the sign were to be displayed outside, it would draw attention to your business and cause your firm to come to mind by all who daily drive by your location. You would eventually have some selected people driving past your business changing their trip route just to catch the latest prices.
Current ballgame scores: You could post current ballgame scores (football, basketball, you pick the sport) for your customers (i.e. Restaurants, footwear or sportswear store). A restaurant could theoretically post scores on a small TV screen posted above its urinals. You may smile at this idea but reruns of highlights of basketball games are shown in a restaurant in Houston above the urinals in a very nicely furnished men’s’ restroom on small individual color TV screens. If you sell sportswear, you may want ballgames or ESPN turned on inside your company showroom or showing on the wall in your sports bar.
Dow Jones, S&P 500, and NASDAQ: Some clients may be interested in the stock markets and appreciate seeing the current indices displayed (i.e. High scaled restaurants, men’s suits, brokerage firms). This along with financial news might be featured in an upscale barber shop (hair, beards, nails, etc.). For example, mix in the following 3 second flashes, 4:30 p.m., 71 degrees, DJ Ind. Up 15 at 16,441, 4:31 p.m., NYSE Comp Down 3 at 10,147, 71 degrees, NASDAQ up 2 at 4,142.
Time, temperature and information tips: This is displayed in a number of places on digital signs, but another variation of this idea could be the mixing in of short easily read tax tips changed out every one or two days, alternating with time and temperatures. Tax tips intermittently run between time and temperature would get the reader’s attention and also get him to thinking and considering your services. For example a sign might flash, “4:15 p.m. 69 degrees – Note: You have 13 days left to make tax deductible donations; call us for help at 888-943-5673”!
TV feeds: One might think about having their restaurant menu fed to a screen at each table and once the preview is finished, patrons can touch the screen to select from various news channels, sports channels or other selected series of varying interests.
Vacation package specials: A travel agency (if there are any left) can feature a sign on its building that runs a vacation special on its large lighted sign, or lowest or special limited fares to popular cities (i.e. London and 3 nights, $999, Paris and 2 nights, $789, Budapest river cruise $ 1,098, Rome and Venice tour, $ 1,699, Train ride from NYC to San Francisco $599, 4 days in sleeper bunk). Tell your customers the price and a quick phone number that is easy to remember, i.e. Paris $499, 1-800-HOT-GETAWAYS!
Remodeling specials: A remodeling company can feature on its sign for cars driving by to see their potential room makeover specials. For example, ten budget kitchen makeover packages under $14,999, seven bathroom makeovers for under $8,999, 20′ x 20′ game room extension, $19,999, covered patios, 14 styles starting at $1,999.
Currency Exchange Rates: A currency firm or maybe an international bank near an airport might flash currency exchange rates for its traveling customer base.
Coin Stores: Posting prices of desirable gold or silver coins could entice the exact buyers you wish to attract. Flash current market rates for rare coins if you wish to achieve attention. Flash prices for rare wheat pennies or mercury dimes to get peoples’ attention.
Tire/Battery Stores: Flash the tire special of the week (i.e. Goodyear $140/each, or get 4 when you buy 3) or a battery special (Interstate battery special, $150 now $119.99 installed).