GPI 391 – Your customers’ anniversaries are important. Send credit memos to remind them and to thank them.

Your company’s IT system most likely has retained the date of the first sale to each industrial customer or consumer. Use this information to your advantage because your buyers will not know or remember.  He or she will be pleasantly surprised though when you tell them they are important to your company.

Award anniversaries – follow these guidelines:

• Remind them when your relationship has reached five years, ten years or the milestone you choose relevant to your business.
• Send them a credit or a voucher giving them a potential discount on their next major purchase.
• Vary it for the size of the purchase if you wish. (i.e. 10% off any purchase up to $20.00, 20% off $20.01 to $50.00, 30% off anything over $50.00)
• Make sure your employees know and fully understand the value of these vouchers as they show up.
• It may be wiser to assign a small group of employees to handle these vouchers as they are used.
• Instruct your customer to ask for one individual or the Special Customer Awards Department. This will ensure your customers get the treatment they deserve when they attempt to redeem their anniversary voucher.
• Send a thank you note to them after the voucher is redeemed. Include another 10% voucher they can use to attend a private sale reserved to premium customers during for the first four hours.
• Customers will remember to answer your next anniversary coupon mailing they get from your store because they will remember a great experience. What is better and worth all of your effort is that they most likely will talk to others telling them about this program increasing your firm’s public relations.