Share

A-   A+

Put labels on all of your invoices, payment envelopes, advertisements and all other outgoing company mail that starts a YES campaign.  Answer questions that your potential and current customers might ask about your firm, or answer questions they do not know to ask.  Here are some examples to explain.

“Yes” campaign labels to advertise all of your features and capabilities.  Read these and you will come up with ones specific for your company:

• Yes, we take calls 24 hours a day.
• Yes, we have drop-off service.
• Yes, we have our own service department.
• Yes, we galvanize almost anything.
• Yes, we can take care of that.
• Yes, we can solve your plumbing problem.
• Yes, we love to match and exceed competitor coupons.
• Yes, we export. Every day.
• Yes, we deliver overnight….if that is what you want.
• Yes, we can ship rail.
• Yes, we have delivered to South America, Asia and Europe.
• Yes, we have our own trucks.
• Yes, we can deliver afterhours, if that is what you request.
• Yes, we pick up and deliver. Just tell us directions.
• Yes, we take the old refrigerator away, if you ask.
• Yes, we clean up your yard before we leave.
• Yes, we have a mark-down bin. Check it out.
• Yes, we have great volume discounts. Just ask.
• Yes, we do windows….both sides.
• Yes, we sell ‘adult’ cakes. Just ask, when the kids aren’t around.
• Yes, we help you get bigger tax refunds.
• Yes, we help you pass the CPA test….if you study.
• Yes, we do tutoring in your home.
• Yes, we will be there when you tell us.
• Yes, we assemble any toy you buy. Just ask.
• Yes, we repair everything we sell.
• Yes, we take credit cards.
• Yes, we issue refunds without a hassle.
• Yes, we have extended store hours now.
• Yes, we have gift ideas for you!
• Yes, we still have your layaway!
• Yes, you can leave your kids in our playroom while you shop.
• Yes, we provide escorts to the parking lot for your convenience. Just ask your cashier.
• Yes, we cash federal and state tax return checks.
• Yes, we ship your ‘adult’ products in plain unmarked packaging.
• Yes, we will take returns back for 30 days.
• Yes, we will take our sister stores’ returns.
• Yes, we are open until 12 midnight. Yawn!
• Yes, we are open 24 hours a day.
• Yes, we giftwrap for free.
• Yes, we will be open Christmas Eve (until 8 pm).
• Yes, we have layaway.

Log In to continue reading our in-depth analysis of this idea  GPI 421 – Start a “Yes” ...