IDEA for Intern: Have an “IT” major evaluate website functionality. What do they like and dislike?

Hire an intern (IT major) to evaluate the company website, social media and other IT functions.  A savvy IT major will see immediate problems because they know the latest technology and recognize outdated websites and programming. Have them ask their friends to give constructive commentary and suggestions.  Your company will want to refresh your website constantly and the newest members on staff recognize outdated less appealing technology.  Evaluate some area of IT functionality (for tech-savvy interns); ask if they see a way to improve efficiency, streamline programs, or maybe even cut costs.