IDEA for Intern: Use SIC codes to find new customers using your library card sitting at your desk.
Hire an intern to lookup your current customer SIC codes in order to find other potential customers within the same group. Use the free search capabilities available at your public library and lookup other companies in this class within your sales regions, metro cities, states mileage range or country wide. Use the results for mailers, sales target lists, phone calling lists or addresses within zip codes for your representatives to make cold calls and drop off company literature.