IDEA: Instruct your sales reps to offer cost savings advice for free to customers.

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Provide the ability for your sales personnel to offer cost savings to your potential clients where your firm sees savings that the customer did not see the opportunity.

  • insurance broker can offer multiple ways to save on insurance expense/exposure through bundling
  • you buy material in greater quantities than your customer can so you can bring him a cost savings if you both combine orders
  • suggest less expensive methods to maintain machinery and equipment (liquids, parts, service contracts),
  • the tax firm can tell its clients what they might want to do BEFORE yearend in order to save on taxes,
  • the auditing firm can offer earlier audit procedures than normal at cheaper rates (before the busy season starts),
  • the carpet cleaning company can suggest to the home owner certain applications or sprays which help detract dirt and dirt buildup,
  • the AC/heating service tech can suggest simple methods the homeowner can save on electricity and keep the equipment in good shape all seasons of the year.

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