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When asked for a price cut, offer one if the customer buys more products from your firm. Take sales from competitors thereby saving your customer money while increasing market share. Convince him to buy more from you in exchange for a cost savings from him (increase sales on a little lower margin but offset with cheaper freight). Talk to your customer about placing larger orders in order to achieve cost savings from you. You want to increase your sales, your percentage of the market and do it by increasing overall market share and volume (keeping your employees working, increase material orders which allow you to negotiate lower prices, negotiate lower freight rates on more loads and higher freight bills).
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