IDEA: Hook the traffic driving past your company. Post a changeable sign advertising ‘sales’, service specials, ‘two for ones’.

Build or create a sign outside your building that features new daily or weekly messages listing all thatt you do, make or sell.  Change the message frequently and make it interesting. Announce specials, clearances, new products, free shipping day, 2 for 1 sales and any other marketing idea or event that may draw in more buyers.  How many people know what you do when they drive past your property? Start the message, “We sell…..” or “2 for 1 XXX” or “Free Shipping Today” or “Buy Sofa, Two Chairs Free”.   Whatever your message is, vary it and change it every few days for the traffice going by each day. Once they see it changes, they will look at every few days to read what is new.  If you think of your own community or your commute to work, you will always remember a sign you notice simply because everytime you look at it, it is different.  They have you hooked and you can do the same.