IDEA: Put a picture book in the lobby to show potential customers what you do/make/service.

Create a picture book of examples of the products you sell and services you provide.  Show your products in action. Show your major projects in progress. Put minimal text to describe the photos. Make sure this is updated with new products regularly. Put it in your lobby for visitors to read. Give one to each salesperson so customers can leaf through the pages to visually see your products being used. You want pictures so the customer can visually see what he is about to buy and get for his money. Seeing current or past projects of yours convinces him you know what you are doing and have the necessary experience to consider doing business with your firm.  Consider giving some copies to your company delivery drivers since they actually speak with your customers (buyers and receiving personnel) many times more than the sales personnel.