IDEA: What can your sales personnel give to customers? Create your company list and give it to everyone.
New sales personnel with a company will always wonder what your company policy is on what they can give away to potential customers. Instead of forcing them to guess, create this list of options and pass this out to all your outside and inside sales personnel and order assistants.
Make your personalized checklist of items that are available for sales personnel to give away or hand out to potential customers:
- free product samples,
- free products or service examples (how the item works, how to operate, how to store, how to alter),
- list of patents, copyrights and certifications your firm owns (to show ability and depth),
- list of specific benefits the customer may derive from using your product or buying your service,
- list of common company FAQs for customers to read,
- free product manuals and guides for customers,
- free shipping (for some selected customers),
- free installation and setup,
- free advice on using the product,
- free market and industry leads,
- advice on product improvements or possible cost reductions,
- availability of discounts for volumes or certain quantities,
- fast free replacements (service centers and 800 telephone service numbers),
- free demonstrations, and
- pricing specials on repeat customers.