GPI 052 – Advertise on the exterior of your mail – do not make your customers guess what you do!
All businesses have letterhead, envelopes, business cards and other printed literature. You want to teach the market about your companyContinue Reading
Tag: customer satisfaction
GPI 040 – Do more than you promise; surprise and delight the customer.
Promise something to your customer and exceed it to the delight of your customers. Here are a few examples thatContinue Reading
GPI 039 – Print the original due date on your packing list so when you deliver early, it reminds your customer you are dependable!
Remind the customer of your commitment to excellent service. When you are on time or arrive early at your engagement,Continue Reading
GPI 038 – How much of the time are your salesmen talking to customers? Reassign his duties to get him in front of customers!
Beginning today, ask your sales personnel what they do each day. You want to know how much time they spendContinue Reading
GPI 036 – Do not use industry terms when trying to reach customers; you will turn them off — talk the customers’ language.
Talk to your buyer or customer in his own words. Do not bring up your industry terms to impress yourContinue Reading