GPI 052 – Advertise on the exterior of your mail – do not make your customers guess what you do!
All businesses have letterhead, envelopes, business cards and other printed literature. You want to teach the market about your companyContinue Reading
a digital library of small business consulting articles
All businesses have letterhead, envelopes, business cards and other printed literature. You want to teach the market about your companyContinue Reading
Promise something to your customer and exceed it to the delight of your customers. Here are a few examples thatContinue Reading
Remind the customer of your commitment to excellent service. When you are on time or arrive early at your engagement,Continue Reading
Beginning today, ask your sales personnel what they do each day. You want to know how much time they spendContinue Reading
Talk to your buyer or customer in his own words. Do not bring up your industry terms to impress yourContinue Reading