IDEA: Offer free demonstrations: let the customer enjoy using the product and get hooked.

Provide your sales personnel the ability to give free demonstrations (i.e. drive the car home for the day, mow your yard to try out the mower, blend something to eat in the high-speed blender on sale, sweep part of a dirty rug with a new floor vacuum, clean a room of carpet to lure into you buying their carpet shampooer, etc.)

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